Strategy in Music PR
It’s a good time to hire a strategist to know what works for you and your craft. What works for an artist might not work for you.
You need to ask yourself certain questions, go through a certain process and know what works for the kind of craft you put out.
A lot of emerging artists make the mistake of a lifetime by trying to clone the strategies of other artists and end up taking because there was no thought process, just copy, vibes and insha Allah.