PR Is Not A Sprint, It’s A Marathon
In the words of Richard Branson, A good PR story is infinitely more effective than a front-page ad.
Truly, a front-page ad converts but are you up for a sprint or a marathon? On a short term, a front-page ad will give you what you want. However, the goal for PR is not short term.
No matter who your targets are, no matter your strategy, your targets will remember your ‘story’ more than they will remember that ad on the front page of a newspaper or luxury magazine.
While people look at your front page ad and say things like ‘oh, nice’, your story will do more than that. It can go as far as inspiring your targets while it grows on them.
You should reconsider that money you want to spend on that ad, divert it to tell your story.
PR is a marathon, not a sprint.