PR Is A Long-Term Investment: The ROI Isn’t Immidiate

“Public Relations (PR) is a long time investment. And unlike marketing and advertising, the ROI isn’t usually immediate.

Artists that fail to invest in PR are essentially ceding their narrative to others – the media, unhappy customers, investors, and competitors, – and should be to deal with it.” – Harri Obi

It is easy to say what PR is or. is not, but don’t underestimate the need for PR, you will fail woefully.