Is PR in MusicNecessary?
Without a doubt, yes!
No brand thrives without a successful PR plan. Not a single one. In fact, failure to factor in PR while discussing the growth of the brand is tantamount to failure of the brand itself.
As an artist that wants to go mainstem and remain there, you definitely need PR because after you ‘blow’, what sustains it? Yes, you guessed right, PR! Many artists (names withheld) are regarded as one hit wonders, not because they didn’t release better records than the one hit, but they failed to plan ahead of time which of course, bashes them out of the market.
The goal of public relations is to create the most favourable and positive image and perception to your audience (fans). How that should be strategically done through various channels is left to your manager and PRM.Many artists and managers make the mistake of trying to replace PR with publicity. Truly, publicity should also be strategic, but it doesn’t suffice enough to call it PR. Publicity can either be good or bad (although some schools of thought argue that there’s no such thing as ‘bad publicity), but PR should create a POSITIVE perception for you, to your fans.
As an artist, PR is essential in your career and can not be replaced with publicity or. promotions.