It’s been a while since I wrote the review to a project because reviews are very personal and special to me. I was only surfing through a streaming platform when the song ‘Over You’ came up and I literally screamed because it was magical. …

The real question should go “is there anything like bad PR?” Absolutely not! Just like you read earlier, it means creating, maintaining and sustaining a favourable image between you (celebrity, artist, individual etc) and your audience. So, let’s dissect. Since the aim of PR is to create and sustain a favourable perception of you in the mind of your audience, why do you think there should be something bad about creating a favourable image for yourself? Oh! You get it now? Rather than term it ‘bad PR’, have you thought of it being ‘bad publicity’ instead? A PR plan or campaign can go wrong at different instances and for different reasons, but a single action of faking your death or posting your genitals on the internet will never be ‘bad PR’ because it isn’t even PR in the first place. That’s publicity gone wrong.

You most likely know about all the things this platform can do for you, but I’m pretty sure you have not fully explored and exploited YouTube to the fullest. In this piece, I’ll show you how you can post eight different content ideas for one single on YouTube. Yes, I…

Marketing, Advertising, Sales & PR — The Variability The Gospel of Dusten Truce @Truce says: ‘The “BRAND” Engine is made up of these different pieces - Marketing - Advertising - Sales & P.R’ As an artiste, there can be a time when the lines are blurry between the various types…

A front page ad is fantastic and gives a lot of visibility to you and your brand, but guess what is better. Try? Well, if you guessed storytelling, you’re on point, and here’s why: The aim of storytelling in music PR is to give you a perception in the minds…

PR in Music: A Marathon The earlier you realise the PR is a long journey, the better. In my not-so-serious chart, you can see that PR is a whole lot more than music promotion and paying girls to dance to your songs. If you’re a music promoter, especially with many followers, don’t say you’re a PR! You’re not a professional. There are other parts of PR in music than just promotion.

AFRIMA Music Business Summit: A Worthy Experience What’s better than a thematic learning experience? A learning experience where you have to sit in a dark themed, cool and calm hall to bask in the euphoric vibe of listening to the best brains in your field; and like Ema said, ‘a…

Zlatan: The Unsung Hero You are not prepared enough for this journey. Oh, yes, ‘Resan’ is actually a Swedish word that means ‘the journey’. Sweetness in an album, creativity skyrocketing, dynamism in navigating and uniqueness in sound. Without an iota of doubt, Zlatan outdid himself, giving his critics a ‘shut…

Mayorkun: The Music Mayor If superheroes can take breaks and mainstream ballers need time out and casual workers go on leave, how much more the Mayor of a whole city who delivered us from the snares of boredom with constant delivery of melodious and top tier music as if he…